Although the clothing we wear plays a significant role in our style, our beauty and grooming routines are just as essential to our overall looks. We’ve partnered with Spectrum Studio to explore the latest trends, innovations, and concepts behind the art of being well groomed.

Photography by Dan Austin

Models

Yianni Tsafonias – Modern muse models
Donnie Fusion – Modern Muse Models
Christine Brooker
Brooke Hawks

Some of you reading this might be thinking, What does hair and makeup have to do with style? While, yes, style does typically bring to the forefront of our minds our wardrobe, we cannot neglect the role our beauty and grooming routines play into our overall style, too. Just like putting together an outfit, how we decide to apply our makeup or style our hair can be just as individualized as what we choose to wear. At some capacity, we often put together looks that are reflective of who we are; we use style as a means for conveying our personality. But our individualized styles can be depicted not just through clothing alone.

The average American spends a good amount of time primping, grooming, and simply getting ready — and rightfully so. Our hair, for example, is often the most noticeable part of our appearance and represented as an extension of ourselves. Thoughtfully styled hair and makeup greatly complement our natural features and bring more depth to our overall look. Many would say a good hair day often does wonders for our confidence.

So, the next time you’re planning a specific look, do not neglect the role grooming plays in your overall concept. This Style feature explores the latest trends, innovations, and concepts in beauty and grooming, and provides looks that are manageable to replicate at home (although we highly recommend consulting with our friends over at Spectrum Studio in order to perfect them) in order to obtain that optimal, well-groomed look.

 

 

Street Style

The Inspiration: Modern Rock  

The Products: Moroccanoil Styling Gel  

How to Get the Look: Just take a few days off the razor and apply the Moroccanoil Styling Gel throughout hair.

 

 

Bohemian

The Inspiration: Festival Inspired

The Products: Moroccanoil Dry Texture Spray and Dry Shampoo

How to Get the Look: Apply Moroccanoil Dry Texture Spray and Dry Shampoo throughout hair to help create tousled, “next-day” hair. Then add a loose braid to finish off this look.

Top Tip: Watch hair tutorials to be inspired by different variations of braids.

 

Our hair, for example, is often the most noticeable part of our appearance and represented as an extension of ourselves.

 

Chic, Modern, Wet Style

The Inspiration: Beach Inspired for a Humid, Tropical Climate

The Products: Moroccanoil Treatment Original, Beach Wave Mousse, and Curl Defining Cream

How to Get the Look: Apply Moroccanoil Treatment Original, Beach Wave Mousse, and Curl Defining Cream to damp hair. Then, scrunch with a towel and allow hair to air dry. After hair has dried, use a curling iron to curl small sections around the face in order to refine the look.

Top Tip: Product is the key, and this look needs lots of it!

 

Casual Cool

The Inspiration: ’90s Inspired

The Products: Moroccanoil Hydrating Styling Cream and Volumizing Mousse

How to Get the Look: Apply Moroccanoil Hydrating Styling Cream and Volumizing Mousse to damp hair. Afterward, comb your hair into the desired shape. Finish off by air drying.

Top Tip: Cocktail product – Use a pump of Hydrating Styling Cream and a quick shot of Volumizing Mousse. Rub together in hands and then apply to hair.